Marketing Manager

Are you tired of: scattergun marketing, isolated measures without a strategy, endless approval loops, or the feeling of just 'tinkering with a few little pictures for LinkedIn'? Then come join us. With us, you will build marketing with substance – brand building, employer branding, and structured processes instead of blind actionism. We are a firm with a 'jeans factor' that offers you a varied and relaxed working atmosphere with an innovative approach, as well as an employee-boss relationship at eye level. Our field of activity is broad: from tax consulting and auditing to the execution of wills. As a Marketing Manager, you will help shape how our firm is perceived – by the right clients and the right new colleagues. Because with us, you can not only help shape the tax future of tomorrow, but also make it visible. Tasks This is in your hands: Brand building & visibility – You sharpen our brand profile and make our strengths visible to the right clients Employer branding & recruiting – You develop modern job advertisements, optimize the career page, and analyze the candidate journey – from trainees to tax consultants Content & editorial – You build our editorial system along our content pillars: professional expertise, digitalization, team & firm culture, recruiting, network, and client proximity Social Media & Website – You are responsible for LinkedIn, Instagram, Google Business Profile, and website optimization Production – You produce photos, videos, and graphics using Canva, CapCut, Lightroom, and AI tools – gladly also with colleagues in front of the camera Analysis & control – You conduct a marketing audit, monitor the competition, and establish reporting with relevant KPIs (reach, engagement, website traffic, applications) Marketing processes – You build structured workflows instead of managing isolated measures Qualifications How you can score points with us: You bring at least 3–5 years of professional experience in marketing – ideally with a focus on content, social media, or employer branding You are confident using LinkedIn, Instagram, Meta Business Suite, and tools like Canva, CapCut, and Adobe Lightroom You can think strategically and at the same time take a hands-on approach – from the concept to the finished post You have a feel for text, visual language, and target groups – whether medium-sized businesses, entrepreneurs, or private individuals You enjoy getting colleagues excited about marketing and extracting topics from within the firm You are curious about AI tools (e.g., ChatGPT) and digital work Experience in the tax industry is not a must – but an interest in the world of tax consulting and auditing is Benefits What you can look forward to: Work-Life Balance We are flexible and adapt to your lifestyle: unlimited vacation through free time management with desired working hours