Area Sales Manager

Location: Pan India Grade: Manager Dept/Division: Sales Designation: Area Sales Manager Purpose of the Role: The Area Sales Manager is entrusted with executing the company’s business strategy within a defined territory. This role is accountable for driving topline growth while advancing strategic priorities beyond volume, such as expanding market coverage and strengthening distribution networks. Qualification & Experience: Qualification: Post Graduation in Sales & Marketing from Premier Business Schools Prior Experience: 1-3 years in Sales & Distribution roles wherein the member has managed a territory independently Key Deliverables of the Role: Sales Strategy & Planning - Develop and implement sales strategies tailored to the region’s market dynamics, ensuring alignment with overall business objectives. Target Achievement & Sales Initiatives - Lead the team of Territory Sales Officers/Executives to plan and achieve sales targets. Drive key initiatives such as outlet expansion, growth acceleration, and experimentation to unlock new opportunities. Distribution System Development - Establish and strengthen the distribution network to ensure optimal market coverage and product availability. Depot Supply Chain Management - Oversee supply chain operations for the depot, ensuring timely and efficient stock movement and inventory management. Creative Sales Planning - Conceptualize and execute innovative sales activities to boost volume, enhance brand visibility, and expand market reach. Team Development & Coaching - Foster the growth and development of the sales team through regular coaching, capability building, and career progression support. Execution of Strategic Projects - Drive centrally-led thrust areas and key business projects within the designated geography, ensuring timely and effective execution. Knowledge, Skills & Competencies: Champion Sales Processes, Enablers and Tools Execution Excellence Shape & Deploy Channel/ GTM Strategy Be Decisive Influence to Drive Results Nurture Talent Reporting Relationships: Upwards – Cluster Head Downwards – Territory Sales Officers & Executives Other Functional Interfaces: Internal – Customer Development & Marketing Manager, Divisional HR Manager, Divisional Supply Chain Manager, Divisional Commercial Manager External – Trade Partners