Sr. Director, Digital Product & Experience

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success. Job Description We are seeking an experienced and visionary Senior Director, Digital Product & Experience, to lead our digital product strategy and execution of our end-to-end ecommerce ecosystem—spanning the initial shopping discovery, site experience, UI/UX design, and the critical post-purchase returns process. This role is critical to driving our direct-to-consumer (DTC) growth by delivering exceptional ecommerce experiences that delight customers and drive business results. You will own the end-to-end digital product roadmap, championing customer-centric innovation while balancing technical feasibility and commercial objectives. As a senior leader, you will build and mentor a high-performing product team, collaborate cross-functionally with marketing, ecommerce, engineering, site merchandising & experience, customer service and operations, and serve as a key voice in shaping our digital future. What you'll get to do: Strategic Leadership Define and execute the multi-year digital product vision and roadmap aligned with overall business strategy and revenue goals Lead the DTC Ecommerce product strategy, identifying opportunities to increase conversion, average order value, and customer lifetime value Partner with Technology & Ecommerce leadership to prioritize initiatives, allocate resources, and communicate progress against key milestones Stay ahead of industry trends, competitive landscape, and emerging trends to maintain market leadership Product Management & Execution Own the full product lifecycle for web commerce platforms, from discovery and ideation through launch and optimization Drive site experience improvements across the entire customer journey including search, browse, product detail pages, checkout, returns and post-purchase Establish and refine product management processes, ensuring rigorous prioritization frameworks, clear requirements documentation, & effective planning Champion a data-driven culture, leveraging analytics, A/B testing, and customer research to inform decisions and measure success User Experience & Design Lead UX/UI teams to deliver intuitive, accessible, and visually compelling digital experiences Advocate for the customer in all product decisions, ensuring usability and delight are never compromised for speed Oversee user research initiatives to deeply understand customer needs, pain points, and behaviors Leadership, Team Development & Collaboration Build, lead, and inspire a team of product managers and associated roles, fostering a culture of ownership, innovation, and continuous improvement Mentor and develop team members, providing clear career paths and growth opportunities Collaborate effectively with engineering, ecommerce, marketing, site merchandising & experience, supply chain, operations, and customer service teams to deliver integrated solutions Operational Excellence Manage vendor and platform relationships, including ecommerce platforms, personalization tools, and third-party providers Ensure site reliability, performance, and scalability in partnership with engineering teams Own key performance indicators (KPIs) and reporting, providing regular updates to leadership on product health and initiative outcomes Strategic Thinking Ability to translate business objectives into actionable product strategies Long-term vision balanced with pragmatic near-term execution Strong commercial acumen Customer Obsession Deep empathy for the end consumer Commitment to user-centered design principles and passion for creating seamless, delightful digital experiences Leadership & Influence Proven ability to inspire and motivate cross-functional teams Executive presence and confidence presenting to senior leadership Skilled at navigating ambiguity and driving alignment across diverse stakeholders Technical Fluency Strong understanding of modern Ecommerce technology stacks, APIs, and integrations Ability to engage credibly with engineering teams on architecture and feasibility Knowledge of analytics platforms (Google Analytics, Adobe Analytics, Mixpanel, Amplitude etc.), personalization tools, and CMS systems Analytical Rigor Experience in defining & tracking KPIs including CVR, AOV, bounce rate, and NPS Proficiency in experimentation frameworks and statistical significance Ability to synthesize complex data into clear