Brand Manager

About Porter At Porter, we’re on a mission to move a billion dreams by building the most trusted, efficient, and seamless logistics platform in India. We started in 2014 with a simple vision — to transform intra-city logistics through technology. Today, Porter is a late-stage startup, serving millions of users across 21+ cities, backed by marquee investors like Tiger Global, Lightrock, and Sequoia. We solve real-world problems — from empowering micro-entrepreneurs and truck owners, to optimizing last-mile delivery for SMEs and enterprises. Every challenge we take on has real consequences and real impact. With a sharp focus on user obsession, ownership, and collaboration, we’re building a workplace where people thrive when they take bold bets, move fast, and build with empathy. If you’re looking to work where scale meets purpose, complexity fuels learning, and culture isn’t an afterthought, Porter is the place. About the Role We’re looking for a Brand Manager who can translate business priorities into compelling brand narratives across films, campaigns, digital assets and social platforms. This role requires a strong mix of creative thinking, cultural awareness and execution excellence. The individual will work closely with internal teams, agencies and creators to build campaigns that strengthen Porter’s brand while supporting business growth. The ideal candidate should have 3–6 years of experience in brand/content roles, with the ability to manage end-to-end campaign execution, work across stakeholders, and handle agencies and production workflows effectively. Responsibilities Brand Campaigns, Films & Production Own end-to-end development of brand campaigns, from brief to execution, translating business priorities and category insights into clear, compelling communication. Drive integrated campaigns across brand films, digital storytelling, creators and social media, while continuously measuring impact across both brand and business metrics. Lead the creation of brand films from concept to final delivery, working closely with agencies and production partners across scripting, shoots and post-production. Ensure all output maintains a high bar on craft and stays consistent with brand guidelines, while effectively delivering on campaign objectives. Digital & Social Execution Drive creation of digital-first assets across platforms Adapt campaigns into platform-native formats (short-form video, social creatives, performance assets) Identify and act on social media trends and pop culture moments Agency Management Manage creative agencies, production partners and external vendors Drive structured briefing, timelines and feedback processes Ensure consistency and quality of output across partners Cross-Functional Collaboration Work with business, product, growth, PR and leadership teams Align brand initiatives with business priorities Provide inputs to ensure brand supports both growth and positioning objectives Campaign Execution & Timelines Plan campaigns with clear execution roadmaps Work backwards from deadlines to ensure timely delivery Manage multiple campaigns simultaneously with high ownership Vendor, Finance & Documentation Handle vendor onboarding, contracts, SOWs and agreements Coordinate with finance and legal teams for budget tracking, invoicing and payments Ensure adherence to internal processes for all external engagements Persona The ideal candidate is a Brand Manager with 3–6 years of experience in brand marketing, content or campaign roles, preferably in a consumer internet or high-growth environment. They should demonstrate: Strong creative thinking combined with execution ability Experience handling agencies, production and stakeholders Ability to manage multiple campaigns and deadlines Interest in pop culture, social media and digital trends High ownership, structured thinking and attention to detail This individual should be equally comfortable building brand narratives and managing execution on ground, with a clear focus on delivering both creative excellence and business impact.