Manager, Marketing Science & Measurement

Drive advanced analytics, AI-powered marketing measurement, and experimentation at scale Help shape how Zip measures growth impact across all marketing channels Remote-first opportunity for US-based employees with the option to work in-person out of our Manhattan office Start your adventure with Zip Zip is seeking a Manager, Marketing Science & Measurement to build and evolve our marketing measurement, attribution, and optimization framework as we scale performance and brand efforts across channels. Embedded within the Marketing org and reporting to the VP, Marketing, this is a highly visible, high-impact role ideal for someone who thrives at the intersection of marketing strategy, data science, and growth. This leader will build the analytical foundation that drives investment decisions, enhances efficiency, and unlocks deeper insights into customer behavior through data, experimentation, and applied AI. Interesting problems you’ll get to solve Build and own Zip’s end-to-end growth and marketing measurement framework across performance and brand channels Partner with Data Science team on customer engagement model development and usage Develop and maintain advanced attribution models, including multi-touch, incrementality-based, and econometric methods Lead experimentation design (lift tests, geo tests, holdouts) to measure true campaign impact and optimize marketing spend Apply statistical and machine learning techniques (e.g., regression, tree-based models, neural networks) to uncover growth drivers and channel interactions Translate complex analyses into actionable insights and clear narratives for Marketing and Executive stakeholders Partner with Marketing leadership to guide budget allocation, forecasting, and long-term growth planning Own the setup and evolution of marketing analytics tools (e.g., GA4, mobile MMPs, third-party attribution partners) Work cross-functionally with Product, Engineering, and Data teams to ensure clean customer tracking and data quality Define measurement standards, data requirements, and best practices across all marketing efforts Stay ahead of industry changes in privacy, AI, attribution, and experimentation—and translate these into Zip’s strategy Develop and scale a high-performing Growth Analytics team as the function expands What You’ll Bring To The Team 7+ years in data science, with at least 5 years focused on growth or performance marketing Deep technical expertise in attribution modeling, marketing measurement, and econometrics Hands-on experience applying AI and machine learning techniques to solve marketing or growth problems Fluency in SQL and experience working with large, complex datasets across multiple platforms Demonstrated experience owning marketing analytics technology stack (e.g., GA4, MMPs, attribution partners) Track record of influencing cross-functional partners and executive leaders with clear insights and recommendations Strong project leadership, roadmap planning, and strategic execution skills Excellent communication and data storytelling abilities with a bias for action [Preferred] Experience in high-growth B2C technology, fintech, or marketplace businesses [Preferred] Experience building or leading analytics or data science teams in scaling environments What You’ll Get In Return Zip is a place where you’ll get out what you put in. The newness of our sector means we need to move at pace and embrace change, and our promise to you when you join the team is that you’ll feel empowered and trusted to make big things happen quickly. We want you to feel welcome and as though you have the support to be yourself, and care for yourself at work. Because it’s important to us that you make the most of the opportunities you’ll get to grow your skills and your career, and be surrounded by smart, friendly people and leaders that have your back. We think these are just some of the best things about being a Zipster. We will also offer you: Flexible working culture Incentive programs Unlimited PTO Generous paid parental leave Leading family support policies Company-sponsored 401k match Learning and wellness subscription stipend Beautiful Union Square office with a casual dress code Industry-leading, employer-sponsored insurance for you and your dependents, with several 100% Zip-covered choices available Zip is committed to a straightforward and transparent pay structure. The actual base salary will be determined by various individualized factors, including job-related knowledge, skills, experience, location, internal equity, as well as other objective business considerations. The annual base Pay Range for this position is $132,000 - $160,000. This range reflects our US national compensation band (USN). Additional premium percentages may apply based on our tiered premium strategy. Subject to those same considerations, the total compensation package for this position may also include other elements, including a bonus an