Sales Development Manager

[Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.] YOUR OPPORTUNITY This is a unique opportunity to shape the future of a high-performing Commercial Organization across India and the Southeast Asia region. As the Commercial Capability Manager, you will be at the forefront of developing and executing a capability roadmap that directly supports business growth and strategic priorities. You will be the architect of a robust training ecosystem—identifying skill gaps, crafting dynamic content, and delivering impactful learning experiences across diverse sales channels and markets. Beyond capability building, you'll also drive initiatives like rewards and recognition, performance-linked learning, and sales force engagement through digital learning platforms. About You In this role, you’ll collaborate with senior stakeholders across functions and geographies. Your work will not only enable operational excellence but also nurture a culture of continuous learning and performance. If you're passionate about people development, strategic thinking, and driving tangible business outcomes, this role offers a platform to make a lasting impact at scale. RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE Strategic Capability Planning – Develop a comprehensive capability roadmap aligned with the sales organization strategic goals for India and Southeast Asia Markets Commercial Learning & Development: Identify functional competencies required across sales roles – from Distributor Sales Representatives to Area Sales Manager to State Head across Trade and Channels. Design, Develop and Deploy Training Programs that include a) Function-specific modules to support business goals b) Competency-based learning based on a defined capability framework Commercial Rewards and Recognition – Design and implement structured reward and recognition programs for field force teams to drive motivation and engagement Designing & implementing Bacardi Commercial Way assets e.g. Picture of Success & other surveys for Sales team in India and Southeast Asia Markets Process Digitization Ownership – Driving the Digital transformation of Sales Capability Systems, including online CRMs tools like Asseco/Power BI, learning platforms, adoption metrices and user engagement tracking Performance Impact & Measurement – Define KPIs to evaluate training effectiveness and establish clear linkages between capability interventions and business outcomes Skills - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY Proven experience in capability building, learning and development roles. Commercial Capability Development – Designing & executing end-to-end capability roadmaps Commercial Training – Content creation, deployment & impact measurement Stakeholder Management – Collaboration across functions & geographies Rewards & Recognition – Program design for Sales Team & field force motivation Analytical Thinking – Training ROI, performance linkage, data-driven insights Project Leadership – Multi-region rollout, vendor management, calendar ownership Ability to manage multiple projects and prioritize effectively in a fast-paced environment. Communication – Clear, persuasive, and cross-level stakeholder engagement Relevant qualifications or certifications in L&D, HR, or related fields are a plus LEADERSHIP AGILITY At Bacardi we care deeply about finding brilliant talent who can bring the following personal attributes to help elevate our 3Fs: Fearless, Family, Founder culture to the next level. Belonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become Self-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others People Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance Results Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. Mental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections. You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with Change Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees a