Product Manager II, Notifications

Our Mission Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™" Our Values One Team, One Dream We work hand-in-hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission. Own It We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence. Never Stop Learning We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving. Spark Solutions We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals. Embrace Our Differences We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team. The Role We're looking for a product manager to lead the strategy and execution of Tinder's user-facing notification features and platform. You'll work closely with backend, analytics, marketing, and cross-functional partners to build smarter, more personalized messaging systems that drive key business metrics and help millions of users form real connections. You'll own the end-to-end development of our transactional triggers, content personalization, send decisioning- delivered through push, email, SMS, and in-app. You'll be joining the Engagement team, which owns all user-facing notifications at Tinder. Our mission is to deliver the right message to the right user at the right time- driving real dating outcomes. We support a homegrown CRM platform, own lifecycle notification development, and oversee operations to send billions of notifications each quarter. Through advanced targeting and bold experimentation, we drive feature adoption, retention, and meaningful engagement. We move fast, learn constantly, and scale with purpose. Where you'll work: This is a hybrid role and requires in-office collaboration. This position is based in Los Angeles, CA. In this role, you will: Define and drive the roadmap for notification platform, triggers, personalization and decisioning Partner with teams across Tinder to develop effective content that drives engagement and retention Communicate experiment roadmaps, hypotheses, and results clearly across technical and non-technical audiences Own product specs and lead development for backend focused features Leverage Tinder's analytics tools to evaluate campaigns and identify opportunities for improvement using both quantitative and qualitative data Make thoughtful, data-informed trade-offs between scope, quality, and speed - and articulate those decisions to stakeholders Understand the Tinder ecosystem, user psychology, and behavioral patterns to inform your product strategy About You: Experience: you have 3+ years of product management experience, ideally at a consumer tech or mobile-first company Technical: direct experience working with backend teams on notifications, platform, or personalization systems Analytical: you trust data, know your way around dashboards, and can write SQL when needed Proactive: you turn vague ideas into structured plans and drive them to completion Naturally curious: you dig into the “why” behind user behavior and use those insights to guide decisions Clear communicator: you distill complex topics and collaborate well with engineers, designers, marketers, and leadership Bonus If You: Have experience working with ML engineers on propensity models to personalize recommendations and drive user engagement Background in notifications overseeing x-channel content strategy, copy generation, and testing Have exposure to mobile gaming, two-sided marketplaces, or other high-volume engagement environments As a full-time employee, you’ll enjoy: Flexible Vacation, 10 annual Sick Days Time off to volunteer and charitable donations matching Comprehensive health, vision, and dental coverage 100% 401(k) employer match up to 10%, Employee Stock Purchase Plan (ESPP) 100% paid parental leave (including for non-birthing parents), family forming benefits, and Milk Stork, which provides acc