Senior Manager, Growth Marketing Campaigns

About us At bolt, we're on a mission to revolutionize the insurance landscape by seamlessly connecting people with the protection they need, precisely when they need it. As the world's most internationally scaled Insurtech, we operate across more than 35 markets on four continents, collaborating with over 100+ leading insurers and a diverse array of business partners. By embedding insurance solutions into everyday experiences, we’re making protection more accessible and intuitive for millions worldwide. Join us in shaping the future of insurance, where technology, innovation, and expertise converge to close the protection gap and enable proactive risk assessment and mitigation. In this position you will… Lead the execution and orchestration of high-impact, multi-channel demand generation campaigns across bolt’s go-to-market motions. You will translate strategy into scalable campaign execution, leveraging AI to drive efficiency, optimization, and measurable pipeline growth. You will be responsible for… Orchestrating integrated, multi-channel campaigns across the full buyer journey Executing demand programs including ABM, lifecycle/nurture, events, outbound-supported, and always-on digital Owning campaign execution end-to-end, including planning, activation, optimization, and performance tracking Translating GTM strategy into execution plans (channel mix, sequencing, content, timelines, KPIs) Managing bolt’s website as a demand generation engine, optimizing buyer journeys, conversion paths, and messaging Partnering with Marketing and Revenue Operations to run structured funnel experimentation and improve conversion rates Leveraging AI tools to accelerate campaign planning, execution, and performance insights Collaborating cross-functionally with Product Marketing, Sales, BDRs, and Operations teams Managing external agencies and contractors to ensure high-quality execution Analyzing campaign and funnel performance to continuously optimize pipeline impact For you to be successful… 5+ years of experience in growth marketing, demand generation, or campaign leadership Proven ability to execute multi-channel campaigns tied to revenue outcomes Experience operating in complex GTM environments (enterprise, SMB, B2B2C preferred) Strong analytical mindset with a track record of performance optimization Hands-on experience with HubSpot, Salesforce, Outreach, and workflow tools (Zapier, Clay, etc.) Experience with ABM tools, paid media platforms, and website optimization Strong cross-functional collaboration and execution skills Comfort working in fast-paced, high-growth environments Deep familiarity with AI tools and applying them to marketing workflows We expect you to be able to demonstrate the following key competencies: Collaborative: Works cross-functionally to align campaigns with revenue goals and GTM priorities Data-Driven: Uses performance data and experimentation to optimize outcomes Execution-Focused: Drives campaigns from strategy to measurable results with accountability Innovative: Applies AI and modern tools to improve speed, quality, and efficiency You will require the following qualifications and skills Strong campaign execution and program management skills Experience with marketing automation and CRM systems Ability to translate strategy into execution Excellent communication and stakeholder management skills For more information… https://www.boltinc.com/ https://www.boltinc.com/careers Diversity and Inclusion At bolt, we are diverse and inclusive. We value each person's unique skills, background, and identity. We never discriminate on cultural background, religion, sex, gender, gender identity or expression, sexual orientation, age, disability, veteran status, genetic information, marital or family status or any legally protected status. Everyone belongs. And because everyone’s different, we’re also flexible in the ways we work, so each person can bring their best efforts every day.