Content Strategist

We are looking for an experienced Content Strategist to shape and enhance digital experiences for our customers in Irvine, California. This role is pivotal in transforming marketing strategies and consumer insights into engaging and impactful digital content. The ideal candidate will excel at bridging creative production with customer experience, ensuring content resonates across various channels. Responsibilities: • Develop and implement content strategies that align with marketing objectives and enhance the customer journey. • Collaborate with cross-functional teams, including Product, Marketing, Digital, and Analytics, to ensure cohesive content delivery. • Create compelling digital assets, including visuals, videos, and interactive media, tailored to target audiences. • Analyze customer insights and data to refine content strategies and improve engagement. • Oversee content production workflows to ensure timely and high-quality output. • Optimize content distribution across multiple channels to maximize reach and impact. • Ensure all content aligns with brand guidelines and strengthens brand perception. • Monitor and evaluate the performance of content to identify opportunities for improvement. • Lead storytelling initiatives that resonate with diverse audiences and drive purchasing decisions. • Stay updated on industry trends and digital innovations to enhance content strategies. • Proven experience in content strategy, creation, and editing for digital platforms. • Strong storytelling skills with the ability to craft engaging narratives across various media. • Expertise in multi-channel content distribution and optimization. • Familiarity with analyzing consumer insights and applying them to content development. • Ability to manage production workflows and ensure high-quality deliverables. • Excellent collaboration skills to work effectively with diverse teams. • Proficiency in using analytics tools to measure content performance and drive improvements. • Knowledge of current industry trends and digital innovations in content marketing. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use and Privacy Notice.