VP, Technology

About Affinity Affinity is pioneering new frontiers in AdTech by building privacy-first advertising infrastructure that helps publishers maximize monetization and enables advertisers to reach the right audiences beyond walled gardens. Operating across 10+ markets in Asia, the US, and Europe, with a team of 500+ professionals, Affinity continues to innovate at scale in the global AdTech ecosystem. Role: VP – Technology Location: Mumbai (Malad) Role Overview The VP – Technology will own the end-to-end technology vision, architecture, and execution for AdTech platforms. This role requires deep experience in DSP/DMP ecosystems, high-scale, low-latency systems, and data-driven advertising platforms, while leading engineering teams to deliver reliable, performant, and future-ready products. Key Responsibilities Technology Leadership & Strategy Define and execute the long-term technology roadmap aligned with AdTech and affiliate advertising growth strategy. Drive architectural decisions for DSP, DMP, tracking, attribution, and optimization platforms. Ensure platforms are built for scale, performance, security, and high availability. Engineering & Platform Ownership Lead development of low-latency, high-throughput systems handling real-time ad delivery and data processing. Oversee backend and platform engineering using Java, Python, PHP, and modern frameworks. Champion cloud-native architecture on GCP, including scalability, cost optimization, and reliability. Establish best practices for system design, code quality, CI/CD, observability, and incident management. AdTech & Data Systems Build and evolve DSP/DMP capabilities, including audience segmentation, bidding logic, campaign management, and reporting. Partner closely with Product and Data teams on AI/ML initiatives (optimization, fraud detection, targeting, performance prediction). Ensure strong data pipelines and real-time analytics for decision-making. People & Cross-Functional Leadership Build, mentor, and scale high-performing engineering teams. Work closely with Product, Business, Sales, and Operations to translate business goals into scalable technology solutions. Act as a senior stakeholder in executive discussions and technology-driven decision-making. Required Skills: 12+ years of experience in software engineering, with 5+ years in a senior leadership role. Strong background in AdTech / MarTech, preferably with hands-on exposure to DSP, DMP, or Affiliate Advertising platforms. Proven experience building low-latency, high-scale applications. Deep expertise in Java and Python; working knowledge of PHP is a plus. Experience with cloud platforms (GCP preferred) and distributed systems. Solid understanding of system architecture, APIs, databases, caching, messaging, and performance tuning.