Commercial Marketing Senior Manager

Job Descriptions : Develop and execute integrated marketing plans that align directly with sales targets and non-fare revenue goals Lead the creation of high-impact sales kits, pitch decks, and partnership proposals to support business development teams in winning new clients Conduct in-depth research on market trends & revenue analysis, competitor pricing, and customer preferences to identify new commercial opportunities and optimize product positioning Collaborate across departments (Sales, Product, Finance, and Creative) to ensure all marketing initiatives contribute to the bottom line Establish frameworks to track performance marketing ROI, lead conversion rates, and partnership pipeline performance Oversee significant marketing budgets Manage and mentor a team of marketing professionals, fostering a culture of accountability and results-driven performance Reporting to Head of Marketing Requirements : Bachelor’s degree in Marketing or Business Experience 7 years in commercial marketing, with at least 3 years in a leadership or commercial-facing role & preferable from F&B or FMCG industries Proven track record of developing and executing successful commercial strategies Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions Exceptional storytelling and presentation skills, with the ability to influence senior leadership and external partners. Proficiency in using data (e.g., Google Analytics, CRM data, Salesforce) to drive strategic decisions