Demand Generation Manager

Marqeta is seeking a Demand Generation Manager who will drive the performance of our marketing programs for key sales segments. This role sits at the intersection of marketing and sales, ensuring campaigns, content, and creative assets are not only distributed flawlessly but drive measurable outcomes, owning the end-to-end demand strategy for assigned segments, from planning through execution to pipeline impact.You will be responsible for improving our core KPIs: target account engagement, intent progression, and pipeline generation. By continuously analyzing results and integrating feedback from sellers, you will guide marketing teams to improve programs, optimize campaigns, and maximize revenue impact. The ideal candidate is analytical, collaborative, and obsessive about performance. They thrive on testing, learning, and making data-driven decisions that influence pipeline results.We work Flexible First. This role can be performed remote within the United States or from our Oakland, CA or New York City offices. We’d love for you to join us!NOTE: if you are based within 35 miles of our Oakland, California, New York City (Midtown) or London office, you will be expected to be in-office 2 days / week. The Talent team will share more details if selected for the Recruiter Interview.The Impact You’ll HaveDrive performance against core demand KPIs: target account engagement, intent progression, and pipeline generation for assigned sales segmentsDrive measurable impact from integrated campaigns, working with content and creative teams to optimize programs for pipeline influenceServe as a key partner between sales and marketing functions, using campaign data and field insights to continuously improve programsPartner with sales to understand account engagement, follow-up quality, and conversion trends, translating insights into actionable campaign recommendationsOptimize channels and campaigns across paid media (including Google, LinkedIn, Reddit, programmatic), SEO/AEO programs, and events based on performance dataEstablish and execute a structured testing agenda, learning from results and sharing insights to guide future marketing decisionsEnsure accurate tracking, attribution, and reporting in partnership with marketing operationsMonitor and report on segment and campaign performance regularly, using data and sales feedback to improve engagement, conversion, and pipeline impactWho You Are5-6 years in B2B demand generation, performance marketing, or growth marketingProven experience owning or influencing pipeline metrics, not just campaign executionStrong analytical skills with the ability to connect campaign performance to funnel and revenue outcomesExperience partnering closely with sales teams and incorporating field feedback into marketing decisionsStrong commercial mindset with an understanding of how marketing influences deal progression and revenue outcomesProficiency in Salesforce and Marketo (or similar platforms)Experience in fintech, payments, embedded finance, or financial services preferredExperience with GTM automation and AI marketing technologies preferredComfortable operating in ambiguity and building programs from scratch without fully defined playbooksTypical ProcessApplication SubmissionRecruiter phone callHiring manager video callVirtual “Onsite” consisting of 3-4, 45 min Video InterviewsOffer!Compensation and BenefitsMarqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office. To support Flex First, we calibrate pay to a competitive value according to working location. Compensation is aligned according to three tiers within the United States:National: A baseline tier that applies to most of the geographic territory of the United States.Premium: Slightly elevated from the National tier, and oriented toward a narrower set of higher cost-of-living areas, such as Los Angeles CA and Seattle WAPremium Plus: A tier for the most expensive working areas, like the San Francisco Bay area and New York City.Visit this page or consult with a Recruiter to determine which tier would be applicable to you.When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire base salary range for this position is:National: $140,600 - $175,700Premium: $152,200 - $190,200Premium Plus: $165,400 - $206,700We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company.Along with monetary compensation, Marqeta offersMultiple health insurance optionsFlexible time off – take what you needRetirement savings program with company contribution and after tax contributionsEquity in a publicly-traded company and an Employee Stock Purchase ProgramFamily-forming benefits, fertility support, and up to 20 weeks of Parental LeaveFree therapy sessions, financial and professional coaching, and legal adviceMonthly stipend to support our remote work modelAnnual “development dollars” to support our people growth and developmentOriginally posted on Himalayas