Content Strategist

Key Responsibilities: Content Planning: Brainstorming viral concepts, hooks, and trend-based content for our channels. Production: Coordinating with Master Teachers (MTs) for shoots and creating engaging "selfie-style" content. High-Retention Editing: Cutting fast-paced, Gen Z-focused videos with strong hook, storytelling, and sound design. Trend Execution: Monitoring social trends and adapting them to our educational niche in real-time. Performance Analysis: Iterating on content based on view-through rates and engagement metrics. Must-Have Skills: Expertise: Premiere Pro, After Effects, and CapCut (for mobile-first speed). Gen Z Mindset: Deep understanding of YouTube Shorts, Instagram Reels, and the "edutainment" space. Ownership: Ability to manage a daily posting cadence without constant hand-holding. Speed: You are comfortable working in a fast-paced "growth" environment.