Marketing Manager, Performance & Insights - TikTok Operations

Responsibilities About the Team: The Creator Marketing Team delivers best-in-class campaigns and events that drive product awareness, adoption, and amplify key creator narratives. This team plays a vital role in strengthening TikTok’s position as a trusted partner for creators, empowering them with tools, guidance, and inspiration to elevate their content and experiences. About the Role: We are seeking a Marketing Manager, Performance & Insights to help evolve how we plan, execute, and measure our creator marketing efforts. This role requires a unique blend of performance marketing strategy, campaign measurement, and cross-functional collaboration. While grounded in data, measurement, and analysis, the role also extends into full-funnel campaign planning, media execution, and testing—making it central to how we scale and demonstrate ROI for creator marketing initiatives. Key Responsibilities: Performance Marketing Strategy - Develop and execute full-funnel performance marketing strategies that drive measurable outcomes across creator perception, acquisition, and engagement. - Define campaign objectives, and partner closely with product marketing, external media agencies, and internal stakeholders to bring plans to life. Measurement & Insights - Analyze creator marketing campaigns to uncover actionable insights and optimize performance across perception, conversion, and incrementally metrics. - Own reporting and dashboarding to track and communicate performance marketing ROI across multiple KPIs and marketing objectives. Experimentation & Systematic Plans - Design and execute A/B testing frameworks to evaluate the effectiveness of marketing campaigns and initiatives. - Build and execute a learning agenda in partnership with product, research, and marketing teams—bridging qualitative and quantitative insights to guide creator marketing strategy. Audience Targeting & Segmentation - Develop and refine audience segmentation strategies to personalize creator campaigns based on behavioral, demographic, and engagement data. - Identify and activate against high-potential creator cohorts to increase campaign efficiency, personalization, and conversion. Media Campaign Management - Contribute performance and measurement insights into media planning and execution in partnership with product marketing and XFN teams. - Inform campaign budgets and provide ROI analysis to inform campaign spend decisions and optimization efforts. Tooling & Marketing Infrastructure - Identify and recommend marketing tools—both internal and external—that improve speed to market and creative iteration. - Partner cross-functionally to ensure scalable infrastructure for campaign measurement and insight generation. Collaboration & Communication - Work closely with product managers, data scientists, and engineers to solve complex business problems. - Present findings and recommendations to stakeholders with clarity and actionable insights. Qualifications Minimum Qualifications: - Bachelor’s degree in Marketing, Analytics, Marketing Science, or related field - 5+ years of experience in marketing analytics, performance marketing, or similar roles - Strong command of campaign measurement, audience segmentation, and A/B testing - Proficiency in data tools (SQL, Tableau, etc.) and experience building dashboards - Ability to communicate complex insights in clear, compelling ways Preferred Qualifications: - Hands-on experience managing paid media campaigns and optimizing toward ROI - Experience within creator, consumer, or brand marketing environments - Strong verbal and written communication skills and strategic thinker with demonstrated success in cross-functional collaboration About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​ Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​ We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​ ​ Diversity & Inclusion​ TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique