Performance Marketing

Key Responsibilities • Plan, execute, and optimize performance marketing campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), and other paid channels • Drive traffic, conversions, and revenue growth for the E-commerce website • Collaborate with the E-commerce team to align campaigns with product launches, promotions, and seasonal trends • Monitor and optimize key metrics including CAC, ROAS, CTR, and conversion rates • Manage campaign budgets and ensure efficient allocati…