(Senior) Performance Marketing Manager – Lead Generation

We are Passioneers! You support us in expanding and optimizing our Lead-Gen-Funnel. You will work cross-channel with a focus on Google Ads, Affiliate Marketing, and E-Mail campaigns. You bring an analytical mindset and enjoy managing and expanding performance measures based on data. Your responsibilities Affiliate & Social Performance Optimization of existing Affiliate cooperations for lead generation Execution and monitoring of Social Media Advertising campaigns Creation of reports and recommendations for action for all channels E-Mail Marketing & CRM Conception, execution, and evaluation of E-Mail campaigns Analysis and optimization of cross-selling measures Data maintenance and segmentation in the CRM system Search Engine Advertising (SEA) Development and implementation of SEA campaigns with a focus on lead generation Continuous evaluation of campaign performance (CPL, CR, etc.) A/B tests and optimization of landing pages to increase conversion Your profile At least 3 years of experience in Performance Marketing Very good knowledge of SEA and Affiliate Marketing Good knowledge of E-Mail Marketing and Social Ads Good understanding of Marketing-Sales-Funnels and KPIs Tool know-how: Required: Google Ads, Google Analytics Desirable: GetResponse, Zapier, Heyflow Way of working & mindset: Analytical, data-driven, and solution-oriented Curious, willing to learn, and independent in execution Communicative and team-oriented What we offer you Permanent employment contract with fair compensation Flexible working in a hybrid model Fully funded Urban Sports Club membership M 30 days of vacation for your recovery Deutschlandticket for employees in Berlin Individual training & development opportunities Modern IT equipment Meaningful projects and a dedicated, community-oriented team Find more English Speaking Jobs in Germany on Arbeitnow