Program Manager

Key Responsibilities 1. BTL Strategy & Lead Generation Identify, design, and pilot new BTL lead generation avenues (door-to-door, society activations, kiosks, partnerships, referrals, etc.) Build scalable playbooks for high-performing BTL activities and roll them out across cities Continuously experiment and optimize BTL channels for quality and cost efficiency 2. On-Ground Team Management Lead and manage on-ground BTL Executives and BTL Managers across assigned cities Drive daily productivity,…