Campaign Manager

Key Responsibilities Campaign Planning & Onboarding Own the end-to-end campaign setup process — from brief intake and media planning to creative specifications, trafficking, and go-live Translate advertiser KPIs (ROAS, CPL, CTR, incremental lift) into campaign structures suited for Razorpay's Transaction Ads inventory and Audience Intelligence activations on Meta and Google Coordinate with sales and advertiser teams to define targeting parameters, audience segments, budget pacing, and flight schedules Ensure all campaigns are launched accurately and on time, with proper tracking and attribution in place Campaign Execution & Optimization Monitor live campaigns daily across Razorpay Media Network (in-transaction and post-transaction placements) and offsite channels (Meta, Google) Proactively identify underperforming campaigns and implement optimizations across bids, creatives, audience segments, and pacing Manage budget allocation across campaigns to maximize delivery and performance against KPIs Work with the publisher operations team to troubleshoot delivery issues and ensure inventory health on 3P publisher platforms Client Reporting & Insights Build and deliver regular performance reports (weekly, mid-flight, end-of-campaign) with clear insights and recommendations Present campaign results to advertiser POCs and agency teams, demonstrating ROI and identifying opportunities for upsell or renewed investment Develop standardized reporting templates and dashboards that scale across the campaign portfolio Audience Intelligence Campaign Management Set up and manage transaction graph-based audience segments for activation on Meta and Google Coordinate with the data and product teams on segment availability, refresh cycles, and match rate optimization Support advertiser teams in interpreting audience performance data and refining segment strategies across campaign cycles Cross-functional Collaboration Partner with enterprise sales during the pre-sales phase to validate campaign feasibility, scope delivery timelines, and set realistic performance expectations Work closely with product on feature gaps, delivery bugs, and tooling improvements that impact campaign operations Coordinate with creative and agency partners to ensure ad assets meet platform specifications and quality standards Feed structured performance insights back to the sales team for renewals, upsells, and new business pitches Process & Operations Maintain accurate campaign trackers, status dashboards, and pacing reports across the entire active portfolio Document SOPs for campaign onboarding, optimization workflows, and reporting cadences Flag risks proactively — budget overruns, delivery shortfalls, creative fatigue — and drive resolution before they impact client outcomes Required Skills and Qualifications Bachelor's degree in any discipline; quantitative or business backgrounds preferred 3–6 years of experience in campaign management, ad operations, or performance marketing — ideally at a DSP, ad network, publisher, or performance marketing agency Hands-on experience managing campaigns on Meta Ads Manager and Google Ads (DV360 or Programmatic is a plus) Strong analytical ability — comfortable working with campaign data in Excel/Sheets, pulling insights, and identifying optimization levers without hand-holding Experience with audience-based targeting strategies (custom audiences, lookalikes, contextual, behavioral segments) Familiarity with tracking and measurement frameworks — pixel setup, conversion events, UTM parameters, and attribution models Excellent client-facing communication skills; able to present performance data clearly to marketing and agency stakeholders High ownership mentality — able to manage 10-15 campaigns simultaneously while maintaining quality and SLA commitments Prior exposure to retail media, commerce media, or fintech advertising is a strong plus BFSI advertiser experience (banks, credit cards, insurance, fintech) is an advantage