Product Manager, GTM Systems

Role DescriptionGTM TechOps owns the systems, data, and automation that power the full customer lifecycle, from first touch through renewal and expansion. This role sits within that ecosystem, with a focus on enabling our customer-facing GTM teams through AI-powered tools and workflows.As a Product Manager, GTM Systems, you will define and drive how AI is applied across our GTM systems. This includes identifying high-impact use cases, evaluating and integrating first-party and third-party tools, and ensuring solutions work seamlessly within the broader GTM ecosystem.You will partner closely with engineering, technical architects, design, analytics, operations, and enablement to turn business needs into production-ready solutions that improve how sales, marketing, and customer teams operate day to day.You will own the product lifecycle from problem definition through execution and adoption, including rapid prototyping to explore and validate ideas. You will set priorities and make tradeoffs that balance speed with long-term system health. Success in this role requires strong product judgment, systems thinking, and a practical understanding of applied AI in operational environments.ResponsibilitiesShape and drive the AI roadmap and priorities for GTM systemsDefine how AI is applied across customer-facing GTM workflowsIdentify, compare, and prioritize the highest-impact opportunities across sales, marketing, and customer successBalance near-term impact with longer-term platform capabilities such as decisioning and orchestrationDefine and operationalize AI-driven workflowsShape how systems determine and trigger next best actions across the customer lifecycleDefine how customer context, priority, and signals inform decisions and automationEstablish when actions are handled by AI versus human teams, and how those interactions are coordinatedDeliver AI-powered solutions end to endTranslate GTM needs into scalable product requirementsUse rapid prototyping to explore ideas and de-risk decisions earlyLead development from problem definition through launch in partnership with engineering and technical architectsEnsure solutions are embedded in core systems and usable in day-to-day workflowsDrive adoption and business impactPartner with operations and enablement to drive adoption and change how GTM teams operateDefine success metrics and iterate based on performance and user feedbackCollaborate with engineering, technical architects, design, analytics, operations, and enablement to align on priorities, tradeoffs, and executionRequirementsDemonstrated product management experience, preferably in SaaS or internal platformsStrong understanding of CRM and GTM systems such as Salesforce and adjacent toolsProven ability to set product direction, prioritize effectively, and drive execution across cross-functional teamsStrong analytical skills, including defining metrics and making data-informed decisionsExperience evaluating and integrating third-party tools alongside first-party developmentFamiliarity with applying AI to business workflows such as automation, decisioning, or copilotsAbility to operate with speed and make sound tradeoffs under ambiguityClear communication skills and ability to align engineering, technical architects, analytics, operations, and enablement stakeholdersPreferred QualificationsExperience with AI/automation in GTM workflows(agent assist, enrichment, copilots, etc.)Experience working in hybrid PLG and sales-led environmentsExperience with tools for experimentation, analytics, or workflow automationExperience driving simplification or consolidation across a fragmented tool or system landscapeExperience leveraging AI/LLM-powered tools and workflows to improve product experiences, accelerate experimentation/analysis, and inform product decision-making(e.g., prototyping, AI-assisted analytics/insight generation)CompensationCanada Pay Range$157,300—$212,700 CADOriginally posted on Himalayas