Senior Manager – SEO Excellence (Enablement & Governance)

About Lowe's Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com. About Lowe's India Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India_lowes.co.in About the Team The Enterprise SEO Team ensures that Lowe’s digital experiences are optimized for discoverability, relevance, and performance across all search channels. The team delivers consistent, data-driven optimization of site content, metadata, and technical elements while conducting ongoing competitive analysis. Partnering closely with Business, Product, Content, Site Operations, and Technology teams, SEO ensures that digital assets remain accurate, search-friendly, and aligned with customer intent, ultimately strengthening visibility and organic growth across Lowes.com. Job Summary: The Senior Manager, SEO is responsible for building the enterprise-wide foundation for how we do SEO, AEO and GEO. This role will focus on SEO excellence and will not be required to manage day-to-day SEO operations and execution, The Sr. Manager will define the standards, governance frameworks, SOPs, measurement models, and experimentation programs that enable cross-functional teams across the organization to build SEO best practices into their organizational processes and execute high-quality, consistent and scalable SEO. He/She will establish and lead the SEO/AEO/GEO center of excellence, creating governance frameworks for all aspects of SEO, playbooks for ensuing upstream hygiene, and lead SEO education and evangelism across Product, Technology, Marketing, Content, UX, and Operations. In parallel, this leader will build a robust analytics and experimentation program that elevates how we measure organic performance, run SEO experiments, and convert insights into action. He/She will partner closely with the SEO Operations Lead, Product and Tech teams (including data, experimentation, and AI/ML partners) to ensure that SEO is embedded into roadmaps, platforms, and decision-making across the digital ecosystem. Roles & Responsibilities: Core Responsibilities: Define and maintain enterprise-wide SEO, AEO and GEO governance frameworks, including guiding principles, standards, and decision-rights (RACI) across technical, content, and off-page SEO. Create and own SEO playbooks by function (e.g., Product, Content, UX, Engineering, Merchandising) to codify best practices, do/don’t guidelines, and checklists for execution teams. Establish and lead a Center of Enablement (CoE) for SEO, including office hours, consults, documentation, templates, and self-service tools that help teams execute consistently at scale. Develop frameworks and standards for Answer Engine Optimization (AEO) and Generative/AI-driven experiences (GEO), including structured data, entity optimization, and AI-overview visibility. Partner with the SEO operations lead to ensure governance is practical, adoptable, and embedded into workflows, product requirements, content briefs, and QA processes. Collaborate with Product & Engineering to embed SEO requirements and quality gates into platform roadmaps, release processes, and tooling (e.g., CMS, design systems, experimentation platforms). Monitor compliance with SEO governance through periodic audits and dashboards, and drive corrective actions in partnership with stakeholders. Build and lead the SEO experimentation program, including test strategy, governance, and operating model (from hypothesis generation to execution and readouts). Define experimentation standards and best practices for SEO tests (e.g., holdouts, page-level versus template-level experiments, guardrails, minimum detectable effects). Maintain a prioritized experiment backlog in partnership with SEO operations, Product, Tech, and Content teams, aligned with business goals and growth opportunities. Partner with Analytics/Data Science and Experimentation teams to ensure SEO experimen