Content Marketer

COMPANY DESCRIPTIONGlobal Spatial Technology Solutions (GSTS) is a Global Maritime Intelligence company delivering solutions to enhance decision-making across the maritime and logistics industry. Our platform, OCIANA, is designed to save lives, energy and the environment on a global scale using innovative data collection and analysis techniques.GSTS is building a team to support the continued development and commercialization of this capability, which will have a major impact on maritime risk and vessel efficiency on a global scale. We seek individuals with drive, initiative, and motivation to join our team and make the world safer and greener for all.Read more at: www.gsts.caROLEThe Content Marketer position is a strategic, hands-on role responsible for developing compelling content that supports GSTS’s growth objectives across marketing, sales, and brand awareness. The successful candidate will translate complex maritime intelligence and technology concepts into clear, engaging content that resonates with target audiences across the commercial, defence, and public-sector markets.This role will report to our fractional CMO with a dotted line to our COO, and work closely with the revenue team, product leaders, subject matter experts, and external partners to support demand generation, brand positioning, and thought leadership initiatives.KEY RESPONSIBILITIESDevelop and execute a content strategy aligned with GSTS’s business, product, and revenue goalsCreate high-quality written content, including website copy, blogs, case studies, whitepapers, sales collateral, and thought leadership piecesTranslate technical and data-driven concepts into accessible, audience-focused contentCollaborate with internal stakeholders to gather insights and ensure accuracy and consistency of messagingSupport demand generation efforts through content for campaigns, emails, landing pages, articles, and social postsManage and maintain website content, ensuring clarity, consistency, and SEO best practicesCoordinate content to support events, product launches, announcements, and PR initiativesTrack content performance and contribute to reporting on engagement and lead impact.EXPERIENCE & QUALIFICATIONSProven experience in content marketing, content writing, or a similar marketing communications roleStrong writing and editing skills with a keen eye for clarity, tone, and structureExperience creating B2B content, particularly for technology, data, or enterprise audiencesMinimum 5 years of experience in defence, security, maritime, or operational environments, including at least 3 years of direct experience in the defence & security sectorAbility to manage multiple projects and deadlines simultaneouslyComfort working with subject matter experts to distill complex information into clear messagingFamiliarity with SEO fundamentals and content performance measurementExperience working with CMS platforms, AI, Canva and other marketing tools.BONUS POINTSDegree or Diploma in Marketing, Communications, Journalism, Business, or a related fieldExperience supporting sales enablement or demand generation initiativesExperience with Maritime Domain Awareness, AIS, or SAR dataBackground in ISR, intelligence support, or operational analysis environmentsExperience producing reports or briefings for government or defence audiencesProficiency with CRM and marketing platforms (e.g., Salesforce, Mailchimp)COMMENTS / SPECIAL CONSIDERATIONSCandidates must pass a criminal background check and provide two professional references.All candidates must be eligible for Canadian Controlled Goods Program (CGP) clearance.WHAT WE OFFERGSTS is focused on attracting unique, diverse perspectives that help drive the global maritime industry forward. Our compensation is comprised of the following:Competitive salary and PTO100% employer-paid health and dental benefits for you and your familyAnnual HSA/FSA allotmentAccess to virtual mental and physical health professionalsAnnual professional development spendOne-time tech allowanceWHY WORK WITH US?Remote-first culture: Enjoy the flexibility of working from anywhere in Canada, allowing you to balance your professional and personal life. Prefer to be in office? We also have Dartmouth, Nova Scotia and Montreal, Quebec offices offering flexible hybrid options.Have a meaningful impact: Join a dynamic environment where your contributions directly influence our products and company growth.Collaborative team: Be part of a small, agile team that values positivity, creativity, and open communication.Continuous learning: We’re committed to your professional growth, providing opportunities for skill development and staying current with industry trends.Exciting industry: Work on cutting-edge projects in a rapidly evolving field, applying your skills to solve real-world challenges.Work-life balance: We respect your time outside work and strive to maintain a healthy balance between professional and personal commitments.EQUITY, PRIVACY & APPLICATION INFORMATIONWe are committed to creating a sense of belonging amongst our team. We place an emphasis on fostering a diverse, collaborative, and inclusive working environment. We welcome applications from qualified candidates irrespective of social and cultural background, age, gender, disability, sexual orientation or religious belief.GSTS offers a competitive salary and benefits package. If you think this challenge is right for you, we encourage you to apply. Please address any questions to careers@gsts.ca.Notice of AI Use in Recruitment: At GSTS, we use Artificial Intelligence (AI) to assist in the screening and evaluation of applications to help us better identify relevant skills. GSTS maintains a human-in-the-loop policy; AI is never used to automatically reject candidates. All final decisions are made by GSTS recruiters.We collect your name, email, phone number, address, resume, cover letter and any other information you wish to provide to assess your qualifications, coordinate the recruitment process, and meet our legal and HR record-keeping obligations.To learn about how we use and protect your data, go to our Privacy Policy.Salary: $100-150kOriginally posted on Himalayas