Integrated Marketing Manager

Our Story J.Crew gets you dressed every day, for every occasion. Since 1983, we’ve been creating classics that feel familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view—it’s no wonder we’ve been in your closet for four decades and counting. Today, we continue to do the classics our way, inspiring not only how you shop but how you define your personal style. Our commitment runs deeper than just making great clothes—we’re proud of our role in getting you dressed with confidence, character, and celebrating a distinctly American sensibility that makes us who we are. Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace. Overview J.Crew is seeking a Manager of Integrated Marketing to support the execution of seasonal go-to-market (GTM) plans across channels for brand, women's & kids. This role is responsible for translating product and marketing priorities into structured briefs, ensuring cross-functional alignment, and driving disciplined execution across integrated marketing workstreams. This role partners closely with Product Marketing, Merchandising, E-commerce, Creative Services, Men's Brand Marketing and broader channel teams to ensure seasonal initiatives are executed with clarity, consistency, and commercial alignment. Core Responsibilities Seasonal Planning Support seasonal go-to-market planning in partnership with Product Marketing and cross-functional stakeholders Help translate seasonal priorities into structured marketing plans across channels Ensure alignment of seasonal narratives, product priorities, and commercial objectives across teams Partner with Merchandising and E-commerce to ensure product and category-level business needs are reflected in seasonal plans Go-To-Market Brief Process & Project Management Own and manage the end-to-end GTM creative briefing process in partnership with the VP of Creative Services and cross-functional partners Translate seasonal and product priorities into clear, actionable, execution-ready briefs for Creative and channel teams Manage briefing timelines, feedback loops, and approvals to ensure on-time execution Maintain consistency, structure, and operational rigor across all GTM briefs Channel Integration & Cross-Functional Management Ensure integrated execution across email, site, paid media, organic social, and retail channels Align messaging, timing, and asset delivery across all consumer touchpoints Serve as the central project management lead across GTM workstreams Partner with channel owners to ensure execution reflects approved briefs and seasonal priorities Track dependencies across teams and proactively manage risks or misalignment Digital Mapping Maintain visibility into digital execution calendars and cross-channel sequencing Work collaboratively to translate seasonal GTM plans into channel-specific digital execution maps (email, site, paid media, loyalty, social) Ensure clarity of content hierarchy, timing, and storytelling flow across digital touchpoints Partner with E-commerce and Digital teams to ensure execution aligns with business priorities and site merchandising needs Qualifications 4-6+ years of experience in integrated marketing, marketing operations, or project management roles Experience in fashion, retail, or consumer lifestyle brands strongly preferred Strong understanding of seasonal planning and go-to-market execution Proven experience managing cross-functional workflows in fast-paced environments Experience writing structured creative briefs and managing approval processes Strong organizational, communication, and project management skills Preferred Experience Experience working within merchandising-led or product-driven organizations Familiarity with retail seasonal calendars and omnichannel execution Exposure to e-commerce and digital marketing ecosystems Experience supporting global or wholesale marketing functions What Success Looks Like Clear, structured GTM briefs that enable aligned execution across teams Seamless seasonal execution across digital, retail, and channel touchpoints Strong cross-functional alignment across Product Marketing, Merchandising, E-commerce, and Creative Improved clarity, efficiency, and discipline in GTM planning and execution processes Key Attributes Highly structured, detail-oriented operator Strong translator between product, creative, and channel execution Execution-focused with excellent project management discipline Calm, organized presence in fast-moving seasonal cycles Collaborative and systems-minded approach to marketing operations No ego, highly collaborative, and solutions-oriented mindset We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and s