Part-Time Account Strategist (Paid Media / PPC)

Company: Highway One MarketingLocation: Remote (U.S. Only)Hours: ~15 hours per weekEmployment Type: Part-Time (W2)Compensation: Hourly, depending on experience (DOE)Growth Opportunity: Potential to transition into full-time role About Highway One Marketing Highway One Marketing is a Delaware-based performance-driven digital marketing agency focused on delivering thoughtful, data-backed strategy across paid media and SEO. We believe in human-led strategy, using AI and automation to improve efficiency—not replace original thinking. Our work emphasizes clarity, actionable insights, and measurable impact for our clients. We are a small company that thrives on quality of work, transparency and building trust and long-term relationships with our clients.   About the Role We’re looking for a mid-level Paid Media Account Strategist to support strategy and execution across multiple client accounts. This role is ideal for someone who is both hands-on in ad platforms and capable of contributing to campaign strategy and performance insights. You’ll work closely with our team members and partners, and participate in client-facing conversations.   Who We're Looking For A strategic thinker who can also execute Someone who values clarity, structure, and measurable outcomes A marketer who uses AI as a tool—not as a substitute for original thought Strong communicator who can confidently contribute in client discussions Someone with a comfortable workspace (we are fully remote) and reliable internet access   Key Responsibilities Execution (60%) Build, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads and occasionally other platforms Conduct keyword research, audience targeting, and campaign setup Write and test ad copy and creative variations Monitor performance and implement ongoing optimizations Strategy (30%) Contribute to overall account strategy and campaign planning Identify opportunities for growth, efficiency, and testing Align campaign structure with client goals and KPIs Reporting & Insights (10%) Analyze performance data and translate into clear recommendations Prepare reports and client-ready insights ​ Client & Team Collaboration Participate in 2–3 (avg) weekly meetings (internal + client calls) Present findings, recommendations, and performance updates Collaborate with team members across paid media and SEO   Required Qualifications 2–5+ years of hands-on paid media experience Proven experience managing campaigns in: Google Ads LinkedIn Ads Meta Ads Strong understanding of campaign structure, bidding strategies, and optimization techniques Experience with Google Analytics 4 (GA4) Ability to interpret data and make actionable recommendations Comfortable in a client-facing role   Preferred Qualifications Experience with: Google Tag Manager Looker/Data Studio Familiarity with additional platforms (Reddit, TikTok, etc.) Exposure to SEO principles and collaboration with SEO teams Experience in one or more of the following industries: B2B SaaS Ecommerce Higher Ed / EdTech Local service businesses, restaurants, or franchises Travel / hospitality   Additional Details Fully remote (U.S. only) References may be requested during the hiring process ​