Head of Content Strategy & Production

Role Summary We are building a next-generation educational content platform focused on delivering high-quality, engaging, and scalable learning experiences for K–12 students. This role will lead the end-to-end content strategy, development, and production, transforming curriculum into compelling content that drives engagement, retention, and measurable learning outcomes. This is not a traditional content role — it is about building a modern learning media engine at scale. Key Responsibilities 1. Content Strategy & Vision • Define and lead a comprehensive content strategy across subjects and grade levels • Translate curriculum into engaging, student-centered formats (video, digital, interactive, short-form) • Build and manage a content roadmap aligned with strategic priorities 2. Content Development & Production • Oversee the full content lifecycle (concept → scripting → production → publishing) • Ensure high standards in pedagogy, storytelling, and production quality • Introduce innovative formats inspired by global best practices in digital learning 3. Audience Engagement & Experience • Design content for active engagement, not passive consumption • Optimize content for digital platforms and user behavior • Continuously improve performance based on data and audience insights 4. Team & Ecosystem Building • Build and manage a network of educators, creators, and production partners • Lead cross-functional teams (content, production, creative, external vendors) • Identify and collaborate with top-tier creators and studios 5. Performance & Analytics • Define and track KPIs (engagement, completion rates, learning outcomes) • Establish a data-driven content optimization cycle • Scale high-performing formats and continuously refine underperforming ones Candidate Profile Must-Have • 7–12+ years in content strategy, media production, or digital platforms • Proven experience building or scaling content-driven products or platforms • Strong capability in storytelling, audience engagement, and content design • Hands-on experience managing end-to-end content production • Ability to operate at both strategic and execution levels Preferred • Experience in education, edtech, or curriculum-based content • Background in digital platforms (e.g., YouTube, streaming, or learning platforms) • Experience in large-scale or government-related initiatives • Arabic and English proficiency What Success Looks Like (First 12 Months) • A clear and executed content strategy and roadmap • Launch of high-impact, flagship content series • Measurable improvement in engagement and user experience • Strong content ecosystem and production pipeline established Why This Role Matters You will play a key role in shaping how students engage with learning at scale, redefining the intersection of education, media, and technology.