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Brand Management
IIM BangaloreUKEst. £31K – £31K (~$39K – $39K)Trending: 190 views
Description
About this course Skip About this course Do you want to learn the basics of brand management? Do you also want to build a strong brand? This is the course for you! This course takes you through key terminology such as brand identity, brand personality, brand positioning, brand communication, brand image, and brand equity. Important theoretical underpinnings, principles, and frameworks of brand management are presented along with examples from different markets, particularly India. Show more ]]>
Benefits
Equity
How this compares to market
Estimated: Below market for Brand Management in UK.
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Glassdoor rating3.5/5
IndustryPR, Advertising & Marketing Jobs
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