Global Product Marketing Manager, Sponsorship

Responsibilities Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ad tech and creative industry. Our goal is to power products and deliver value to our clients, creators, partners, and the entire ecosystem. As the Global Product Marketing Manager for Sponsorship Ads, you will be responsible for a subset of the sponsorship ads product suite such as Prime Time, Logo Takeover, Magic Hub etc with content at the core. You will define the vision and go-to-market strategy for your product domain, ensuring strong adoption and growth among advertisers and creators. You’ll act as the “voice of the customer” for advertisers/brands seeking to harness content-native ad formats, working closely with Product, Engineering, Data, Creative, Regional Operations, Sales, and Marketing teams to deliver solutions that maximize user engagement and ad performance. You will use your experience and technical knowledge to bring together cross-functional stakeholders to achieve alignment across senior product leadership and execute your plans. Responsibilities: - Develop and own the product marketing strategy: positioning, messaging, value proposition, go-to-market plans, and overall roadmap for related products and features. - Translate market insights, advertiser pain points, and content/creative trends into a coherent product marketing strategy that drives adoption, monetization, and growth of content ads. - Partner cross-functionally with Product, Engineering, Creative, Data Science, Regional Operations, Sales, and Marketing teams to align priorities, define product requirements, and ensure seamless execution of launches and campaigns. - Act as a strategic thought leader and evangelist — both internally and externally — articulating the vision for your product domain, staying ahead of industry and ad-tech trends, and influencing senior stakeholders. - Develop go-to-market campaigns, enablement materials, sales and advertiser collateral, and thought leadership that clearly communicate the value of product formats to advertisers and clients. - Define and track key performance indicators (KPIs) and OKRs — e.g. adoption rates, revenue growth, creative/ads performance metrics, ROI — and iterate strategy based on performance and feedback. - Build and maintain high-level relationships with advertisers, agencies, and key clients to understand needs, gather feedback, and shape future roadmap. Qualifications Minimum Qualifications: - 5+ years of experience in product marketing management, business development, business strategy - Experience in MarTech, Data Management and/or Advertising is a must - Strong knowledge of online advertising, branding, performance advertising and marketing frameworks - Experience influencing and partnering with senior stakeholders across organizations - Experience dynamically prioritizing and managing multiple projects simultaneously and working in a fast-paced environment based on changing business priorities Preferred Qualifications: - Able to influence and lead cross-functional and cross-geography workstreams - Excellent communication skills and exceptional attention to detail and operational processes - Innovative and adventurous in navigating a rapidly evolving, high-performing team and company About TikTok TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​ Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.​ We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​ ​ Diversity & Inclusion​ TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects