Marketing Director - Inbound Marketing

To achieve these objectives, he/she needs to perform the following recurring activities on a daily / weekly / fortnightly basis: Define detailed customer segments and then break them into sub-segments (for Go-To-Market Strategy) Prioritize ideas, test them, and analyse them (to know which ones are growth drivers to keep and which ones to cut.) Ability to adapt and make changes in the process based on whats working and whats not. Continuously crunch numbers to analyse the overall marketing funne…