Senior Programmatic Consultant

We’re seeking a Senior Programmatic Consultant to own the GMP technical strategy and roadmap for a portfolio of clients. This role acts as the primary technical advisor across DV360 and CM360, translating complex ad-tech capability into scalable, commercial outcomes.You will lead client engagements, shape GMP architectures, support new business, and mentor junior team members — including the Programmatic Support Specialists.We’re seeking a Senior Analytics Consultant to own the GA4 technical strategy and roadmap for a portfolio of clients. This role acts as the primary measurement advisor across GA4, GTM, and the wider analytics stack, translating complex tracking and data-collection capability into scalable, commercial outcomes.You will lead client engagements, shape measurement architectures, support new business, and mentor junior team members — including Analytics Support Specialists.Key ResponsibilitiesOwning the GA4 strategy and roadmap for assigned clientsActing as senior measurement advisor across GA4, GTM, and the broader analytics ecosystemDesigning and evolving measurement architectures aligned to client business goalsLeading complex troubleshooting and tracking/data quality optimisation initiativesSupporting sales teams on pitches, RFPs, and solution designIdentifying opportunities where additional tracking and measurement capabilities unlock greater valueProviding thought leadership on digital maturity, privacy, consent, and measurement best practicesMentoring and guiding junior support staff; setting standards and best practicesMaintaining strong relationships with analytics partners, platforms, and vendorsRequired Qualifications & Experience6–10 years’ experience in digital analytics, marketing measurement, or ad-tech3+ years of deep, hands-on GA4 experience (including event design and implementation)Strong understanding of the analytics measurement ecosystem (GA4, GTM, consent, identity and attribution concepts)Proven experience advising clients at a strategic and technical levelAbility to translate tracking and data collection capability into business and growth outcomesPreferred QualificationsAnalytics certifications (GA4, GTM, BigQuery, or related credentials)Experience with alternative analytics platforms and tagging frameworks (as relevant)Exposure to server-side tracking, CAPI-like patterns, and advanced measurement use casesExperience with BigQuery, clean rooms, CDPs, data pipelines, or measurement integrationsPrior involvement in pre-sales or solution engineeringWhat success looks likeStrong GA4 adoption and roadmap execution across clientsHigh client satisfaction and retentionExpansion of analytics-led solutions through smarter architecture and usageEffective mentoring and upskilling of junior team membersTangible contribution to new business wins and upsells (without quota-carrying)Key ResponsibilitiesOwning the GMP strategy and roadmap for assigned clientsActing as senior technical advisor across DV360, CM360, and broader ad tech stackDesigning and evolving GMP architectures aligned to client business goalsLeading complex troubleshooting and platform optimisation initiativesSupporting sales teams on pitches, RFPs, and solution designIdentifying opportunities where additional capabilities unlock greater GMP valueProviding thought leadership on digital maturity, privacy, identity, and measurementMentoring and guiding junior support staff; setting standards and best practicesMaintaining strong relationships with platform partners and vendorsRequired Qualifications & Experience6–10 years’ experience in digital advertising or ad tech3+ years of deep, hands-on GMP experience (DV360 + CM360)Strong understanding of the programmatic ecosystem (DSPs, SSPs, identity, privacy)Proven experience advising clients at a strategic and technical levelAbility to translate platform capability into business and growth outcomesPreferred QualificationsGMP certifications (DV360, CM360, SA360, GA4, GTM)Experience with alternative DSPs (The Trade Desk, Amazon DSP)Exposure to CTV, Retail Media, and advanced programmatic use casesExperience with BigQuery, clean rooms, CDPs, or measurement integrationsPrior involvement in pre-sales or solution engineeringWhat success looks likeStrong GMP adoption and roadmap execution across clientsHigh client satisfaction and retentionExpansion of GMP-led solutions through smarter architecture and usageEffective mentoring and upskilling of junior team membersTangible contribution to new business wins and upsells (without quota-carrying)Originally posted on Himalayas