Sales Director

We are looking for a Sales Director – B2B to lead our national business-to-business sales efforts. This is a strategic leadership role that requires a results-driven, visionary leader with deep sales management experience in B2B markets, ideally within lubricants industry. Key Responsibilities Summary 1. Planning & Strategy Develop and execute B2B sales plans aligned with ALC’s strategic goals Design and implement sales roadmaps to drive disciplined, sustainable growth Set and monitor sales and gross margin targets; provide regular performance analysis 2. Sales Management Lead national sales forecasting, performance tracking, and resource allocation Manage key customer negotiations and oversee the entire B2B product portfolio Drive distributor performance and implement Castrol’s Energizer Sales Methodology 3. Business Development Identify and secure new business opportunities to support long-term growth Strengthen dealer relationships and ensure broad market coverage through innovative approaches 4. Customer Relationship Management Resolve high-impact customer issues to maintain retention and protect market position Collaborate with marketing to execute campaigns and maximize product visibility Uphold strong client relationships and brand standards across operations 5. Budget Management Develop and manage the B2B Sales budget Propose strategies that enhance financial outcomes and reduce operational risk 6. Policies, Processes & Continuous Improvement Recommend and implement sales policies and procedures to ensure compliance and efficiency Drive continuous improvement initiatives to enhance productivity and reduce costs Ensure day-to-day operations align with internal controls and external regulations 7. People Management Build a high-performing, growth-oriented sales team through coaching and mentorship Set clear objectives, provide feedback, and manage performance effectively Foster a culture of accountability, collaboration, and professional development 8. Safety, Health & Environment (SHE) Ensure full compliance with SHE policies and promote a safety-first culture Proactively identify risks and implement preventive measures Stay updated on legislation and adjust SHE practices accordingly What We're Looking For 12–15+ years of experience in B2B Sales, ideally in lubricants or oil & gas Proven experience in managing large sales teams and distributors Strong background in customer relationship management and indirect sales channels Bachelor’s in Sales & Marketing required; MBA preferred A strategic mindset with a passion for driving growth, innovation, and excellence