Retail Marketing Manager

Key Responsibilities 1. Store Marketing & Campaign Execution Plan and execute store-level marketing calendars aligned with brand campaigns and seasonal priorities Drive footfall generation initiatives (events, activations, mall marketing, local tie-ups) Ensure 360° campaign execution across stores (VM, POSM, digital integration) 2. Visual Merchandising & Brand Experience Partner with VM teams to ensure consistent brand storytelling in stores Monitor in-store communication (signages, displays, promotions) for effectiveness Maintain premium customer experience standards 3. Local Area Marketing (LAM) Design and implement hyperlocal marketing strategies for each store cluster Build partnerships with schools, residential communities, hospitals, and malls Drive store events, workshops, and community engagement activities 4. Customer Engagement & CRM Collaborate with CRM team to drive store-led customer acquisition and retention programs Support loyalty initiatives, database building, and repeat purchase campaigns Analyze customer insights to improve marketing effectiveness 5. Digital & Omni Integration Align retail marketing with digital campaigns (social media, performance marketing) Drive O2O (Online-to-Offline) initiatives to increase store visits Support store listings, Google reviews, and local SEO initiatives 6. Budget & ROI Management Manage retail marketing budgets and ensure optimal utilization Track and report ROI on campaigns, events, and activations Continuously optimize spends based on performance metrics 7. Stakeholder Management Collaborate with Retail Ops, VM, E-commerce, CRM, and Mall Marketing teams Coordinate with external agencies, vendors, and partners Act as a bridge between central marketing and store teams Key KPIs Store footfall growth Conversion rate uplift Sales contribution from marketing initiatives Customer acquisition & repeat rate ROI on campaigns Qualifications & Experience MBA / Postgraduate in Marketing or related field 5–8 years of experience in retail marketing / brand marketing Experience in fashion, kidswear, lifestyle, or FMCG retail preferred Skills & Competencies Strong understanding of retail ecosystem & consumer behavior Excellent campaign planning & execution skills Data-driven mindset with ability to track ROI & analytics Strong stakeholder management and communication skills High ownership with an execution-first mindset