Head of Pipeline Growth & Integrated Campaigns

This is a remote position.Job DescriptionAbout the RoleWe’re hiring aHead of Pipeline Growth & Integrated Campaignsto own and scale Unit21’s pipeline generation engine at the intersection of AI, data, and financial services. In this role, you’ll work closely with Marketing, Sales, RevOps, and Product teams to ensure the right mix of programs, campaigns, and investments are consistently driving qualified pipeline across verticals.This role is ideal for someone who combines strong revenue rigor with experimentation, is analytically driven and AI-forward, and wants to help define how modern demand generation operates in a fast-moving, high-growth environment.What You Will Be DoingOwn and execute Unit21’s demand generation strategy with a focus on marketing-sourced pipeline, qualified meetings, and pipeline coverage against targetsMaintain a live view of pipeline health across verticals, proactively identifying risks and activating programs to close gaps before targets are missedDevelop and oversee integrated programs across paid channels, webinars, partner programs, and additional demand motions that contribute to new sales meetingsEnsure demand campaigns are sequenced, coordinated, and purpose-built to support pipeline generation, balancing reliable execution with thoughtful experimentationManage a paid demand budget and allocate spend based on pipeline needs, using paid media strategically to accelerate underperforming segments, support launches, and fill regional or persona gapsPartner closely with Sales, RevOps, and Marketing leadership to improve forecasting discipline, optimize funnel conversion, and align demand investments to revenue prioritiesUse Salesforce, HubSpot, and broader funnel analytics to assess performance, interpret attribution and influence models, and communicate tradeoffs clearly to executive stakeholdersLead and manage influencers, publishers, and third-party vendors, holding partners accountable to pipeline contribution and making adjustments where programs underperformDevelop and test new demand motions while maintaining a disciplined balance between proven channels and experimental investmentsRepresent the voice of pipeline performance in cross-functional planning, helping shape growth strategy through data, signal, and operational rigorWhat We’re Looking For6–10+ years of experience in demand generation, growth marketing, revenue marketing, or pipeline generation roles, ideally in B2B SaaS, fintech, or enterprise softwareDemonstrated ownership of pipeline and meeting targets, including forecasting coverage, identifying gaps, and activating programs to mitigate riskStrong integrated campaign management experience across paid media, partner programs, webinars, and multi-channel demand motionsRevenue and data fluency, including deep comfort with Salesforce forfunnel conversion analysis, attribution models, and performance reportingExperience managing and optimizing meaningful paid demand budgets, with strong judgment on investment allocation based on business needs rather than channel preferenceAbility to operate strategically while staying close to execution, balancing proven performance levers with experimentation and learningStrong cross-functional partnership skills, particularly with Sales, RevOps, Marketing, and executive stakeholdersComfort operating in fast-moving, ambiguous environments where priorities shift and pipeline needs evolve quicklyHigh levels of ownership, analytical rigor, curiosity, and hustle, with a bias toward action and measurable outcomesBonus PointsBachelor’s degree or higher in Marketing, Business, Economics, Analytics, or a related fieldExperience marketing into fraud, AML, compliance, or broader risk ecosystemsExperience at early-stage or high-growth startupsExposure to AI-driven demand generation, intent signals, or modern growth toolingFamiliarity with structured approaches to forecasting, experimentation, and pipeline modelingWork LocationRemote - US -Remote work is limited to the following U.S. states:CA, CO, GA, ID, IL, KS, MA, MD, MI, MN, NJ, NY, OH, OR, PA, RI, TX, WACompensationThe base salary range for this role is$150,000–$185,000 annually, depending on experience and location. This range does not include bonuses, equity, or other incentives.What We OfferCompetitive salary and pre-IPO equity100% company-paid medical, dental, and vision insurance (employee)Unlimited PTO and generous leave programs401(k), learning & development stipend, and home office setup supportInclusive, high-ownership culture focused on impact, innovation, and growthEqual OpportunityUnit21 is an equal opportunity employer. We encourage candidates to apply even if they do not meet every listed requirement. We are committed to building a diverse, inclusive workforce.Originally posted on Himalayas